Where is Public Relations Heading?

A big question for the pulic relations field is, where is PR heading? Will it change dramatically or will it just adjust to the small changes that are inevitable.

 I don’t think that public relations will ever take steps back from where it is now or will return to how it was in the past. Technology and new modern inovations, pretty much, make it impossible to go back. But, I also think that it will not change dramatically in the near future. All the changes that will occur will be gradual until there is a great change in how people opporate from day to day or if there is a dramatic change in advertising and trends that today’s culture has.

When things do begin to change, I don’t think that the process in which new releases are delivered will be different than they are now.